Category Archives: Case Study

UKSERP Problem [travelodge waterloo] – Canada?

Greg Power (great name) pointed out this UK SERP  result for ‘travelodge waterloo’. Here the  the map shows Waterloo Canada not Waterloo London. A quick look at the natural rankings the number two listing is travellodge in Canada, so the search ranking are wrong too.
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UKSERP Problem [long distance moving companies] – Multiple Sites

This UK SERP problem was pointed out by LukeEales on twitter, the search for “long distance moving companies” is the worst he’s seen, and I’d have to agree. So let’s break down the 1st page to check each site’s location. I carried on going but there isn’t a UK based company in the top 7 pages. What’s even [...]
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UKSERP Problem [nursing *] – Multiple Sites

After a little quiet period another problem with the UK SERPs was highlighted yesturday by  ismepete a SEO team leader for Verticle Leap. In performing some key phrase research in the nursing home industry Pete noticed that Google is way of the mark with some of their results. In total all of the following key phrases [...]
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UKSERP Problem [life insurance] – New York Life

Today another little problem in a competitive search result life insurance.  This time evilgreenmonkey – Rob Kerry felt like it was time to migrate to Bing due to the problem with New York Life ranking in Google UK for life insurance. Now those who think that I’m just ganging up on Americans I’m not. I’ve nothing [...]
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UKSERP Problem [home furnishings] – Pottery Barn

Our first case study was found by Jaamit Durrani an SEO who works for Fresh Egg he noticed that for the search term [home furnishing] American based Pottery Barn had managed a ranking at number 1 . He tweeted Matt Cutts on Aug 28th to see if he had an answer. That post was then retweeted [...]
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